01Treating a guide as advice
Treating a guide as advice can undermine the page-specific aim to define the channel model, target coverage, category fit, economics, capabilities, diligence evidence, outreach case, pilot, and governance before searching. Test the assumption with current evidence, describe the likely consequence, select a prevention control, and name both the escalation owner and the fact that would trigger reconsideration.
02Using an outdated agency rule
Using an outdated agency rule can undermine the page-specific aim to define the channel model, target coverage, category fit, economics, capabilities, diligence evidence, outreach case, pilot, and governance before searching. Test the assumption with current evidence, describe the likely consequence, select a prevention control, and name both the escalation owner and the fact that would trigger reconsideration.
03Applying a national average to one company
Applying a national average to one company can undermine the page-specific aim to define the channel model, target coverage, category fit, economics, capabilities, diligence evidence, outreach case, pilot, and governance before searching. Test the assumption with current evidence, describe the likely consequence, select a prevention control, and name both the escalation owner and the fact that would trigger reconsideration.
04Skipping state and product differences
Skipping state and product differences can undermine the page-specific aim to define the channel model, target coverage, category fit, economics, capabilities, diligence evidence, outreach case, pilot, and governance before searching. Test the assumption with current evidence, describe the likely consequence, select a prevention control, and name both the escalation owner and the fact that would trigger reconsideration.